Let’s start with the most famous collection Invicta has – the Pro Diver collection. They also represent different watch collections so that the overview would be as concise as possible. Since the number of watches is enormous, I’ve picked out the most popular of them that have caused the biggest buzz. Now that the groundwork is done let’s have a look at the selection of various Invicta watches. And since it’s done mainly in China, where the production costs are much cheaper than in the rest of the world, it’s pretty easy to drastically drop the costs.Īnd since the demand for affordable flashy wristwear is continuously high, Invicta has plenty of ground to play with. You don’t have to be a genius in economics to understand that the higher the volume (driven by the demand), the lower the manufacturing costs. The answer is quite simple: high-volume production in low-cost regions. Therefore, you can expect a bit better scratch resistance from Flame Fusion compared to the mineral glass, but that’s about it.Ĭonsidering the relatively high-profile movements that power Invicta watches and adding the fact the timepieces are mostly built from decent materials, one inevitably starts to wonder why the prices are sometimes two to three times cheaper compared to watches with similar attributes. Although the name sounds posh, it’s actually a mineral glass with a thin layer of sapphire on the surface. It ensures that the timepieces feature Swiss movements and are assembled in Switzerland.Īn interesting material you’ll also find is Flame Fusion. While most wearers find the watches durable, some Invicta owners still have encountered problems.īesides Chinese-made watches, Invicta also has a selection of Swiss-made watches. But the problem lies in inconsistent quality – when one batch of watches is well-made, the other may not be. There are loads of examples where Chinese-made timepieces last as long as Western or Japanese products. In itself, there’s nothing wrong with the watch being made in China.
Invicta sources watch parts from different manufacturers worldwide, while the assembly takes place mostly in China. Therefore, Invicta is a brand that polarizes people – while some find the watches perfect, others think they’re gaudy and ugly.īut before you can start forming your own opinion about Invicta watches, let’s find out a bit more about the brand, like where the watches are made and what quality levels they offer. And if you look at some of the watches Invicta produces, it’s no wonder they get the hate. On the other hand, a part of the community despises everything that is to do with the brand. For such an affordable brand to have that big following is a bit unusual. As a result, you will find hundreds of different watch models and more than 50(!) collections on their website.Īn interesting thing about Invicta is also the fact it has a large following when it’s pretty common to find watch enthusiasts with their collections made up of mainly Invicta watches. What really astonishes about this brand is that the variety of timepieces is overwhelming, with new models arriving almost weekly. Homages to famous luxury watches, including Rolex Submariner and Rolex Daytona, are also noteworthy. These days, Invicta watches are mostly oversized, have extravagant aesthetics, and are available for very affordable prices.
This, in turn, meant that the watches were no longer Swiss-made.Īnother radical approach inexistent prior to the takeover was a bold marketing strategy, which brought the Invicta brand in front of millions of watch wearers. They started to source watch parts from various manufacturers worldwide, which enabled them to lower manufacturing costs. The new owners implemented radical changes that saw the Swiss legacy gradually declining. The Picard family, who had established the brand and ran it for nearly 150 years, was unable to adjust to new trends and keep the pace in the industry and eventually decided to sell the brand name to the US investors in 1991. In fact, the whole Swiss industry experienced hardship for relying too heavily on mechanical movements, not only Invicta. The arrival of the Quartz Revolution in the 1970s, however, refuted the meaning of Invicta (read: invincible), with the manufacturer losing almost all the sales volumes to much cheaper brands that had started to sell accurate quartz watches. Invicta’s heritage Russian Diver collection
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